Sichol, Lowey Bundy,

From an idea to Nike : how marketing made Nike a global success / Lowey Bundy Sichol ; illustrated by C. S. Jennings. - 115 pages : illustrations ; 20 cm. - From an idea to ... ; 2 .

Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today.

ISBN: 9781328453624 (hardcover) 9781328453631 (pbk.)

LCCN: 2018032035

Subjects--Corporate Names:
Nike (Firm)--History.

Subjects--Topical Terms:
Sporting goods industry--History.--United States
Footwear industry--History.--United States
Athletic shoes--History.--United States
Sports--Marketing.--United States

LC Class. No.: HD9992.U54 / N5566 2019

Dewey Class. No.: 338.7/68536