O'Connor, Jim.

What is LEGO? / LEGO? by Jim O'Connor ; illustrated by Ted Hammond. - New York, New York : Scholastic Inc., 2022, c2020. - 124 pages : illustrations ; 20 cm. - What is--? What is? (Who HQ) .

"WHOHQ"--Spine. "Who HQ. Your headquarters for history. Who? What? Where?"--Back cover. "An Official WhoHQ Book"--Cover. "16 pages of photos inside!" -- Cover. "This book is not authorized, licensed, or endorsed by the LEGO Group or any affiliate."--Cover.

Includes bibliographical references (page 124).

What is LEGO? -- A toy maker -- Plastic -- LEGO takes off! -- How are LEGO bricks made? -- Branching out -- LEGO's little people -- Good times/Tough times -- A new leader -- Designing LEGO sets -- LEGO around the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

ISBN: 9781338871111 (pbk.)

LCCN: 2019054567

Subjects--Topical Terms:
LEGO toys

Dewey Class. No.: 688.7/25