Fashion trends : how popular style is shaped /
by Jen Jones.
- Mankato, Minn. : Capstone Press, c2007.
- 32 p. : col. ill. ; 22 x 26 cm.
- Snap books. The world of fashion .
- Snap books. World of fashion. .
Includes bibliographical references (p. 31) and index.
What is a trend? -- What's hot, what's not? Who decides? -- Media marketing, and the mind: outside influence on trends -- Consumer culture: its powerful pulse -- Glossary -- Fast facts -- Read more -- Internet sites -- About the author -- Index.
"Explores the world of trends and sales and the roles media and marketing play into fashion trends"--Provided by publisher.